How to Blog for Your Fertility Practice

Posted by BK Ultrasound on Aug 7, 2013 10:00:00 PM

fertility-blog

If you run a private fertility clinic you're not only a doctor, you are also an entrepreneur with a business. You likely have a website to promote your clinic, and you may also engage in other online marketing and communication activities. A good blog can help you establish trust and credibility while communicating with your patients. It is also a great marketing tool that can help new patients find your website and your clinic.

 

If you run a private fertility clinic you're not only a doctor, you are also an entrepreneur with a business.   You likely have a website to promote your clinic, and you may also engage in other online marketing and communication activities.

 

A good blog can help you establish trust and credibility while communicating with your patients.  It is also a great marketing tool that can help new patients find your website and your clinic.

Below, we have created a quick presentation on "How to Blog for Your Fertility Practice," which includes:

  • Three good reasons to blog on your clinic's website
  • Ideas and suggestions on what to blog about
  • Blogging best practices

 

This presentation is based on our chapter on blogging from our Essential Guide to Marketing Your Fertility Practice Online, which you can download for free.  The chapter on blogging includes more ideas on blog topics suitable for a fertility clinic, some technical tips, and an example of an excellent blog ran by a fertilicy clinic in California.

 

Book Highlights

  • The ingredients of a successful website

  • Practical tips for building an effective blog

  • Using videos to promote your practice

  • Step by step instructions on setting up Google Ads

  • How to attract patients with Facebook

Topics: Reproductive Medicine

Written by BK Ultrasound